As a thought-leading Marketer and strategic thinker in brand building, business strategy and management he is a sought-after advisor and key note speaker to companies as well as a regular contributor to leading conferences and publications.
His expertise is spanning (e.g.) building global brands at Procter & Gamble, advising many companies and organisations (B2C and B2B) on Brand- and Go-to-Market strategies, leading the consumer-business strategy for HRS and delivering its growth as Marketing Director.
Since several years, Dominik is advising organizations and companies on strategic development projects, such as Vision and Mission, Brand Identity and Positioning, Go-to-Market strategies, business modeling competitive strategy development and moreover how to become a customer-centric organization in order to transform existing businesses against the current challenge of digital transformation.
Inspired by my work for P&G, where we introduced purpose-strategies in 2010 to leading brands, later by Simon Sinek’s famous TED Talk on how leadership has changed, I decided in 2013 to assess and research more about higher meaning and purpose in relation to business strategy.
Since 2013, as a PhD scholar at University of Gloucestershire, I am developing a substantive theory about the role of higher order purpose, meaning and its consequences for modern brands and overall business strategy.
I apply this fundamental knowledge in practice to impact brands and businesses across the globe – to do well by doing good.
Exploring brands which do well by doing good.
Induction of a substantive theory on purpose brands.
Working with growth brands to incorporate purpose.
Inspiring people with key notes and publishing about.
Reframing current business models for the future.
Enabling growth with actionable strategies.
Re-design of organizational processes and teams.
Inspiring your teams on the new normal.
Customized workshops to ideate innovation.
Customer exploration and gap design.
Conceptualization of customer experience maps.
Building customer centric marketing strategies.
