Purpose, i.e. higher order purpose or meaning, is more than offering a product, feature, innovation with technical background etc.
Purpose is defined at the intersection of your business model and something bigger than yourself you take on. This intersection is defined as brand purpose and should be the grounding for your brand.
I am working as a consultant and senior advisor to several brands in different forms. I am serving on the advisory board of some brands as well as conducting projects and workshops to enable you and your teams to challenge your industries by becoming the leading purpose driven brand.
I will enable you to discover your brand’s purpose with proven methodology in order to support you and your teams to create loyal, returning customers!
With a key note on purpose driven brands, you will not only gain insights on what the best growing brands in the world do, but moreover start your journey to become a challenger and purpose driven brand yourself.
Ignite the change by offering your teams, your peers and your leadership the right perspective: how to do extraordinary well in business, by doing good.